Ankush Makharia Speaks

Opportunity Cost: Decision Making in Everyday Life

August 1, 2023 | by



In the fast-paced world we live in, every decision we make has an associated cost, not necessarily monetary, but in terms of the benefits we may lose out on. This concept is known as “opportunity cost.” Opportunity cost is a fundamental economic principle that applies not only to business and finance but also to our daily lives. In this blog, we will explore the concept of opportunity cost and delve into how it influences our decision-making processes. Additionally, we will discuss how Ankush Makharia, a successful entrepreneur and decision-maker, embodies the principles of opportunity cost in his life and career.

Understanding Opportunity Cost

Opportunity cost refers to the value of the next best alternative that we forego when we make a decision. It is the cost of not choosing the next best option. This concept is especially relevant in scenarios where we have limited resources, such as time, money, or energy, and multiple choices to consider.

For instance, imagine you have an hour of free time, and you can either spend it working on a personal project or hanging out with friends. If you choose to work on your project, the opportunity cost would be the enjoyment and social interactions you miss out on with your friends, and vice versa.

Everyday Decisions and Opportunity Cost

Opportunity cost affects various aspects of our daily lives, from simple choices to major life decisions. Let’s examine a few common scenarios:

  1. Career Choices: Choosing a career path often involves assessing potential earnings, job satisfaction, and personal growth. For example, Ankush Makharia, an entrepreneur, might have considered the opportunity cost of continuing his job versus starting his own business. He would have weighed the potential financial rewards of a stable job against the potential for greater fulfillment and success as an entrepreneur.
  2. Time Management: How we allocate our time can significantly impact our lives. Spending time on one activity means sacrificing time that could be used for another. Prioritizing tasks and understanding their opportunity costs can lead to more efficient time management.
  3. Financial Investments: When investing money, people consider various options and their potential returns. High-risk investments might offer substantial gains, but they also come with a higher chance of loss. Assessing the opportunity cost of safer investments can help make informed decisions.
  4. Personal Relationships: Even in personal relationships, opportunity cost plays a role. For instance, choosing to spend more time with one group of friends may mean missing out on strengthening relationships with another group.

Ankush Makharia: Embodying Opportunity Cost in Business

Ankush Makharia, a well-known entrepreneur, is a perfect example of someone who understands the importance of opportunity cost in decision-making. As the founder of multiple successful startups, Ankush has made crucial choices that have shaped his career.

  1. Risk Assessment: Starting a business involves taking risks. Ankush carefully evaluates potential business opportunities, considering the risks and rewards associated with each venture. He is not afraid to take calculated risks when the potential gains outweigh the potential losses.
  2. Time Allocation: As an entrepreneur, time is one of Ankush’s most valuable resources. He prioritizes tasks and projects that align with his long-term goals, understanding that investing time in one project means forgoing opportunities in others.
  3. Learning from Failures: Ankush acknowledges that not every decision will lead to success. Some ventures may fail, but he views these experiences as valuable learning opportunities. He recognizes the opportunity cost of not trying and sees failure as a chance to grow and improve future decisions.
  4. Investing in Innovation: Ankush Makharia understands that innovation is the key to staying ahead in the competitive business world. He invests time and resources into research and development, recognizing that failing to innovate could result in the opportunity cost of losing market relevance.


Opportunity cost is an essential aspect of decision-making that permeates various aspects of our lives, from personal choices to business decisions. Understanding the concept of opportunity cost allows us to make more informed choices, allocating resources more efficiently and effectively.

Entrepreneurs like Ankush Makharia exemplify the embodiment of opportunity cost in their lives and careers. By weighing the potential benefits and drawbacks of each decision, Ankush has been able to make strategic choices that have led to his success.

In our daily lives, recognizing opportunity cost empowers us to make decisions that align with our goals, values, and aspirations. Embracing this concept can lead to a more fulfilled and balanced life, making the most out of the limited resources at our disposal. As we move forward, let us remember the significance of opportunity cost and use it as a guiding principle in our decision-making processes.


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